IIFD  prepares students for professional excellence in design and business through rigorous and adaptable academic programs, experiential learning and innovative partnerships.

IIFD  will be globally celebrated as the institution where students, cross traditional disciplinary boundaries to stimulate innovation, partner with creative industries worldwide, and develop innovative design and business solutions. By focusing on the major goals, IIFD will become stronger by conscious design and be known as a strategic organization—one that applies available resources to greatest effect to achieve its vision.

IIFD will provide a rigorous learning experience built on the highest standards of academic and scholarly excellence; an environment that promotes creativity and experimentation; and diverse experiential learning with a variety of industry partners.

The INSTITUTE will work with industries worldwide to help address key challenges, build an even stronger culture of innovation and entrepreneurship at IIFD,

IIFD  will build an inclusive community in which students engage with, learn from, and inspire each other—discovering how their differences and similarities promote creativity, intellectual and personal growth, and understanding.