What is the MBA in Fashion Design course about?

It's a 2-year postgraduate program that blends fashion and business, focusing on research, market analysis, and the commercial side of the fashion industry, including sales strategies and promotions.

What is the eligibility and duration for this course?

Applicants need to have completed graduation or an equivalent qualification. The course runs for 2 years, with the next intake starting in the 2026 academic year.

What will I study in Year 1 vs Year 2?

Year 1 covers direct marketing, consumer motivation, fashion retailing, cost accounting, manufacturing management, and a thesis on fashion marketing. Year 2 covers luxury marketing, retail strategy and analytics, apparel export management, fashion event management, and a final project report with portfolio development.

How is this course different from a regular fashion design program?

This MBA focuses on the business and marketing side of fashion rather than hands-on garment design, covering sales strategies, retail operations, supply chain management, and consumer behavior.

What kind of skills will I graduate with?

Graduates are equipped to promote fashion sales, analyze products, run marketing campaigns, and handle retail and export operations, along with core business skills like cost accounting and negotiation.

Who is this course best suited for?

It's ideal for graduates who want a career on the business side of fashion, such as retail management, brand marketing, merchandising, or entrepreneurship.

MBA Fashion Design in Chandigarh

Understand Fashion. Lead Responsible Business.

Duration

2 Year

Eligibility

Graduation

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Highest Package

₹ 10 LPA

Chandigarh & Punjab

IIRF 1 Rank

Placement Record

90 %

Countries via ELIA

0 +

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MBA Fashion Design and Business Programme at IIFD

IIFD presents this two-year MBA Fashion Design programme for graduates seeking management knowledge within the fashion sector. The course should connect market research, consumer behaviour, marketing, merchandising, retail, manufacturing, costing, exports, events, entrepreneurship and strategic decision-making. Learners need supervised opportunities to analyse products and customers, evaluate markets, prepare campaigns, coordinate operations, interpret financial information and develop business proposals. Applicants should verify the exact recognised award, awarding body, affiliation or approval basis, eligibility, credits, semester structure, assessment, research requirements, faculty, software, fees and project conditions. The approved curriculum must distinguish management learning from practical fashion design training.

Fashion business leadership combines market understanding, commercial judgement and responsible decision-making. Strong managers interpret evidence, coordinate people and translate customer needs into sustainable organisational business action.

Industry partnerships

MBA Fashion Design Course Curriculum

YEAR 1

Year One should establish foundations in fashion markets, customers, retail, marketing, product analysis, costing and manufacturing management. Learners should investigate consumer motivation, evaluate products, prepare responsible promotions and understand how design, production and sales decisions interact. Publish the purpose, supervision, methods and assessment of the Fashion Marketing thesis, including expected individual contribution, research ethics, milestones and final outputs.

Introduction to Direct Marketing
Consumer Motivation and Fashion
Small-Store Fashion Retailing
Fashion Business Practices
Product Analysis
Principles of Marketing
Cost Accounting
Manufacturing Management
Labour Cost Development
Fashion Marketing Thesis

Note:

The above said curriculum details are just the indicative outline. Kindly get in touch with the academic counselor for more details.

YEAR 2

Year Two should develop entrepreneurial capability across selling, buying, exports, events, customer relationships and market planning. Learners need projects connecting evidence, finance, operations and communication. Publish where luxury marketing, retail analytics and supply chains appear in approved modules, because the list does not match the introduction.

Entrepreneurship Development
Fashion Marketing Case Studies
Selling Strategies
Import Buying
Management Coordination and Policy-Making
Business Computer Applications
Marketing Dynamics
Independent Market Strategy
Project Report
Apparel Export Management and Merchandising
Portfolio Development
Fashion Event Management

Note:

This curriculum is indicative. Contact IIFD for the approved syllabus, credits, teaching hours, assessments, research requirements, software, projects and current costs.

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Rs 16 LPA Highest Package

Real Industry Exposure

IIRF Rank 1

Celebrity Mentors

99% Placement Record

45+ Countries.

Career paths

Where Your MBA Fashion Design May Lead

Fashion Merchandising Professional

Coordinate products, market information, assortments and commercial fashion decisions.

Fashion Supply Chain Coordinator

Support sourcing, production, inventory, logistics and responsible product delivery.

Fashion Finance Professional

Analyse costs, budgets and financial information for fashion businesses.

Fashion Retail Manager

Coordinate retail operations, teams, customer experience and commercial performance.

Fashion Marketing Manager

Develop evidence-based marketing strategies for fashion brands and markets.

Customer Experience Manager

Strengthen customer relationships, service processes and responsible brand loyalty.

Note:

These are possible pathways, not guaranteed outcomes. Eligibility depends on the recognised MBA award, specialisation, management knowledge, project evidence, experience and employer requirements.

Why Consider IIFD

Evaluate Fashion Business Learning at IIFD

Compare award authority, curriculum, faculty, fees, projects and outcomes before choosing this MBA programme.

Two Curriculum Years Published

Fashion Marketing Research Included

Management Project Work Included

Portfolio Development Included

Portfolio

MBA Fashion Business Projects

Verify Your MBA Programme Details Before You Apply

Choosing postgraduate management study requires checking award authority, eligibility, credits, curriculum, research, projects and fees. Request official programme documents carefully before deciding whether this programme supports your future plans.

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What is the MBA Fashion Design course about?

The page presents a two-year postgraduate management programme combining fashion-sector knowledge with marketing, retail, merchandising, manufacturing, costing, exports, events, entrepreneurship and research. Before applying, verify the exact recognised MBA award, awarding body, affiliation or approval basis, credits, assessment, academic regulations, facilities, fees and approved curriculum.

What are the eligibility and duration requirements?

The page states a two-year duration and graduation eligibility. IIFD should publish accepted degrees, disciplines, equivalence rules, minimum marks, entrance or interview requirements, documents, intake, selection process and progression conditions.

What will I study in Year 1 and Year 2?

Year One covers marketing, consumer motivation, fashion retail, product analysis, costing, manufacturing and a research thesis. Year Two covers entrepreneurship, selling, buying, management policy, software, marketing strategy, exports, events, portfolio development and a project report. Request the approved semester-wise syllabus, credits and assessments.

How is this different from a fashion design programme?

This page emphasises business and management rather than garment-design studio training. Applicants should compare the official award, module balance, practical design content, management depth, research requirements, software, projects and intended career routes before applying.

What skills should graduates develop?

The curriculum indicates market research, product analysis, marketing, retail, costing, manufacturing, exports, events, entrepreneurship and strategic planning. Actual capability depends on teaching hours, assessment, individual work, feedback, facilities and successful completion requirements.

Who is this MBA programme suited for?

It may suit graduates seeking fashion business, retail, merchandising, marketing or enterprise roles. Applicants should confirm accepted backgrounds, management focus, quantitative expectations, workload, costs, project conditions and progression opportunities before applying.

Frequently Asked Questions

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Study at #1 MBA Fashion Designing College

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info@iifd.in