Creativity, Innovation, and Sustainability All Stitched Together—Without a Single Stitch!

The world of fashion is constantly evolving, demanding designers to think outside the box, embrace innovation, and prioritize sustainability. A recent Button Masala workshop with Anuj Sharma at IIFD Kolkata provided a perfect example of how these three elements can be seamlessly interwoven. The workshop proved to be an eye-opener for our budding designers, demonstrating the endless possibilities that can be achieved with simple tools like buttons and rubber bands.  

Beyond the Needle and Thread: A New Approach to Garment Construction

This workshop, however, challenged those conventional notions. Anuj Sharma, a renowned designer known for his innovative techniques, introduced students to the fascinating world of “non-stitch” construction. Using only buttons and rubber bands, he guided the students through a series of unique fabric manipulations and sustainable draping techniques.  

The Button Masala Technique: Resourcefulness and Waste Reduction


The “Button Masala” technique, as Sharma calls it, is more than just a clever way to join fabric. It’s a philosophy that encourages resourcefulness and minimizes waste. By eliminating the need for traditional stitching, the technique reduces the energy and resources consumed in garment production. Moreover, it allows for easy disassembly and reuse of materials, promoting a circular economy within the fashion industry.  

Unleashing Creativity: Exploring the Possibilities

The workshop at IIFD Kolkata was a whirlwind of creativity and exploration. Students, initially surprised by the simplicity of the materials, quickly embraced the challenge. They experimented with different button arrangements, exploring how variations in spacing and placement could create diverse textures and patterns. They learned how to manipulate the fabric to achieve different drapes and silhouettes, transforming flat pieces of cloth into three-dimensional forms.

Innovation Through Limitation: Thinking Outside the Box


The students’ enthusiasm was palpable. They discovered that limitations can often spark the greatest creativity. Working with just buttons and rubber bands, they were forced to think creatively, pushing the boundaries of what they thought was possible. The workshop fostered a spirit of innovation, encouraging them to explore new approaches to design and construction.

Sustainability as a Core Principle: Shaping the Future of Fashion

Beyond the technical skills, the workshop instilled a deeper understanding of sustainable practices within the fashion industry. Students learned that sustainability is not just a trend, but a responsibility. By embracing innovative techniques like the Button Masala method, designers can minimize their environmental footprint and contribute to a more ethical and sustainable future for fashion.  

A Resounding Success: Empowering the Next Generation of Designers

The Button Masala workshop at IIFD Kolkata was a resounding success. It provided our students with a unique opportunity to explore the intersection of creativity, innovation, and sustainability. They discovered that beautiful and functional garments can be created without relying on traditional stitching methods. More importantly, they learned the value of resourcefulness, the power of innovation, and the importance of sustainable practices. These are invaluable lessons that will undoubtedly shape their future as fashion designers, empowering them to create a more stylish and sustainable world.

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